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Adapt or Fail: Real Strategies for Thriving in a Flat Market

with Marcel Bonée, Kristi Cirtwill and Brian Daly

Are your investing strategies keeping up with today’s flat market? -- Are you still playing by last year’s rules?

With interest rates holding high and buyer confidence wavering, traditional strategies are falling flat. We’re bringing together three seasoned investors who are not just surviving but thriving in today’s unpredictable market.

Join us for a candid, panel-style Q&A where our experts will share how they're adjusting their buying criteria, adapting their underwriting, navigating longer hold times, and handling offers that look very different from those they did a year ago. Whether you're flipping, wholesaling, or holding, you’ll walk away with actionable insights to help you make smarter decisions to close out the year.

Sample of Topics We'll Cover:

About the Panelists

Marcel Bonée, Founder of Dwell West Homes, is a seasoned real estate investor with over 15 years of experience navigating both hot and challenging markets. He got his start in distressed real estate in 2008 and has been actively investing since 2012. Over the years, Marcel has managed more than 500 fix-and-flip projects and supervised 400+ REO properties for major banks, building his operation that sets him apart today.

In 2018, he launched Dwell West Homes, after leading acquisitions at a large investment firm. By 2019, Dwell West had completed 15 successful flips, then doubled that in 2020, even as the pandemic slowed much of the industry. Marcel’s approach combines volume with quality, and he continues to scale both his flip business and long-term rental portfolio across Southern California and Tennessee.

Based in La Jolla with his wife and two children, Marcel is passionate about giving back to the investor community, sharing insights from the trenches, and building lasting relationships in the real estate world.

Kristi Cirtwill, Founder of Hoarder Homes, moved from Toronto to Long Beach in 2007 to launch her real estate investing career and has since completed over 250 residential projects across Southern California. Specializing in hoarder homes and value-add opportunities, Kristi is currently building four new houses in Highland Park, flipping properties, and developing ADUs throughout LA and Orange Counties. She’s completed eight ADUs so far, with three more underway, and offers unique insight into designing efficient spaces and navigating the complexities of Los Angeles permitting.

With deep experience in heavy rehabs and capital-intensive builds, Kristi is known for her practical wisdom, like why flipping is great for big profits but holding assets builds real wealth. She’s also passionate about helping families of hoarders find solutions with compassion and dignity. Kristi is a big believer in adapting strategies over time, recently shifting some of her short- and mid-term rentals back to long-term for stability and scalability.

When not managing projects or consulting with other investors, she enjoys playing guitar and badminton from her temporary homebase in Downey.

Brian Daly, Founder and CEO of WeRevive and WeRevive Construction, with nearly two decades of experience in value-add real estate and construction since 2005, has supervised more than 2,500 property sales and over $200 million in renovation projects across Southern California. Brian’s passion is building high-performing teams and businesses that make a positive impact. He firmly believes business is the greatest platform for doing good.

Through WeRevive, he partners with agents and sellers to transform distressed homes with smart design and quality renovations. He’s known for his sharp market insights, noting that while today’s market feels slow, the real issue is flatness, rising days on market, slipping prices, and rate stagnation which are giving buyers more leverage than they realize.

Brian emphasizes the importance of understanding real (inflation-adjusted) pricing and adapting strategies to current conditions. He also publishes The Real Report to share insights in the real estate space. Above all, he aims to lead by example and create lasting value through every project and partnership.

A devoted husband and father of three, Brian is passionate about giving back, including supporting the San Diego Rescue Mission through every sale.

Prior to the presentation, we’ll start off with our famous Market Update presentation with Jerry Ryan, a few words from our Valued Sponsors,  and the “Haves and Wants” segment.

MEMBER LIMITED-TIME SPECIAL

Members, invite a first-time guest to attend for free
(no guest pass required)
and get a free drink ticket for a well drink.

Email Denise@nsdrei.org with their name, email and phone by 1 pm on Tuesday 

and we'll get them registered, or you can register them at the door!

AGENDA:

REGISTRATION RATES & DEADLINES:

Event includes appetizers and no-host bar.

Please note that in-person meetings are NOT streamed on Zoom.

The session will be recorded and access to recordings is a benefit of membership. Click here for more information about joining.

Cancellation/refund deadline is Wednesday at noon before the meeting. No shows will be charged in full.

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